2019 COVID-19 before the user experience industry began to become more and more mature and mainstream, 2020-2022 COVID-19 period, a large number of newcomers into the industry, filled with digital content and user experience design, when the current from 2023 onwards, the challenges brought by AI and the industry layoffs make designers fall into a dark period, and down the road for the design industry may face increasingly Unequal market competition, a single output-based positions, stuck in the traditional design rules of the people has been difficult to get a foothold in the market.
Experience
As a designer who has crossed the border many times, I would like to share some insights. It is true that the design industry is undergoing a profound change, and designers are facing unprecedented challenges due to the changing global economic environment and the development of automation technology. However, I think this is still an opportunity to help drive the design field in a more commercial direction. At this time, interdisciplinary capabilities and understanding of AI technologies will also become key to competitiveness. Whereas design innovation in the past may have relied more on individual skills and creativity, in the future, it will shift to a more systematic, data-driven strategy.
Our team itself, including exchanges with other entrepreneurs, are very much in favour of the concept of ‘composite talents’, which has the same meaning as the previously mentioned ‘super individuals’, and gradually, interdisciplinarity may no longer be an absolute advantage, but an essential ability. Gradually, interdisciplinarity may no longer be an absolute advantage, but a necessary ability, and those who lack cross-thinking may also widen the gap in niche fields because of this change. Design is no longer limited to the so-called ‘modelling’ field, but needs to be combined with the actual business value, designers also need to learn to understand product economics and business models, to a strategic, systematic, operational thinking in mobilising your design output.
Reference content from the Internet Jan Takacs
Reference Ideas
If you're a designer browsing the internet right now, it can be difficult. It seems like everything is falling apart as our inboxes and streams are filled with shocking headlines such as ‘UX is dead, we killed it’, ‘Designers are having an existential crisis’, and even ‘The Great Design Panic: Design ‘Leaders’ Are Struggling to Cope with Their Future’, “All My Friends Have Given Up on Design”, and more. It's no wonder that many are re-examining their career choices and the future of the industry. But is this wave of pessimism just noise, or is something more profound indeed happening?
Designers are now facing a critical period of adaptation that will define the industry's next decade and beyond. There are several new, harsh realities that deserve our attention as they affect everyone in the global design ecosystem, whether we like it or not. The main question:
- New market conditions require us to move from a purely customer-centred approach to a more business-centred one, where understanding and contributing to business models and product economics is as important as creativity and empathy.
- The key now is impact, not process. Blindly pursuing double diamonds and insisting on a step-by-step, rigorous process won't work because the reality is far more chaotic, and today's digital products are rarely built in a linear, perfect way. (Note: the same goes for self-presentations, portfolios or case studies. No one is going to be interested in case studies that are 80%+ about process. (Influence will treat process like brunch).
- Ideas are now the cheapest to come by (thanks to new AI technology) and only ‘design’ concepts don't wow people these days. It's increasingly necessary (and profitable) for individuals and teams alike to be product creators, not just ‘pixel pushers’.
- Some industries are on the rise and some are on the decline. It's unlikely that every company will need (digital) design (and designers). This means there will be new fields and industries to explore, and possibilities to disappear and lose.
- The average person is no longer up to the task. Due to the massive saturation of the market, it now takes more dedication, uniqueness and expertise to stand out. Opportunities are still plentiful, they just require more effort now to obtain them.