▸ Time: March 2022
▸ Location: Dongxiaonan Clothing Store Renovation, Guangzhou
▸ Challenge & Goal: Revitalize an unused retail space, increase customer purchase rates, and integrate Instagrammable elements into the store design.
▸ Role: Planner, Scenic & Graphic Designer, Execution Lead (Personal Studio Project)
▸ Strategic Design:
- Develop an overall installation style that aligns with the store’s brand identity.
- Incorporate moss plants to add natural vitality to the space.
- Create a sand-flow installation as the main window visual, echoing the colors of the plants.
